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L’Oréal set to remove words like ‘whitening’ from skincare products

L’Oréal has announced it will be axing words such as ‘whiteness’ from its products descriptions and the global campaign against anything that could be perceived as offences or racist rages on.

“The L’Oréal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,” the cosmetics company said in a statement on Saturday.

The decision follows an announcement on Thursday by the Indian and Bangladeshi arms of Unilever to rename their locally marketed “Fair and Lovely” skin-lightening cream for the same reason.

Anglo-Dutch firm Unilever reportedly earned 405m from the product in India last year, the company said it would stop using the word “fair” in the name as the brand was “committed to celebrating all skin tones”.

Various companies have come under some criticism recently for skin-lightening products after the global rise of the ‘Black Lives Matter’ movement started to really take off globally.

Johnson & Johnson said last week it would stop selling some Neutrogena and Clean & Clear products, advertised as dark-spot reducers in Asia and the Middle East.

A number of US firms have said they would change their visual identity, such as Mars, which says it plans to develop its Uncle Ben’s brand, which uses an image of an African American man as its logo.

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What is Wake Up UK?

A free to access, social network community where free speech is adored and political correctness is ignored!

A neutral platform where people regardless of race, creed, colour, ethnicity, national origin or religion can stand together in solidarity and work in partnership against all that threatens British culture, values, laws and way of life.

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